LaLiga to play league fixtures in US
Spain’s top football league, LaLiga will play competitive matches in the US as early as this season.
This is part of plans to secure greater revenue from international audiences.
The matches are an effort by the league to challenge the global popularity of rival tournaments such as the English Premier League, which has gained a strong following in the US.
The overseas games form part of a joint venture between LaLiga and Relevent Sports, a US promoter backed by Stephen Ross, the billionaire owner of NFL team the Miami Dolphins.
“Our goal is to get one game off the ground; we’ll see how it proliferates from there,” Danny Sillman, chief executive of Relevent, told a press conference on Thursday.
He added that the focus was to play the first regular season La Liga match in the US “as soon as possible”, either this season or next.